FlexiKold® Gel Cold Packs deliver unmatched flexibility and longer-lasting cold therapy—thanks to our proprietary gel formula. Unlike bentonite-based packs that turn stiff in the freezer, FlexiKold stays smooth and pliable, molding comfortably to any part of your body. Our gel holds the cold longer, so we use less of it, creating a thinner, more comfortable design that maximizes skin contact for faster, more effective relief.